How to Change Background Color Instagram Story is a crucial skill for creating engaging content. With over 500 million accounts using Instagram Stories daily, making your posts stand out is essential. Changing the background color can boost engagement by 25%, helping your content grab attention and drive more interactions.
To start customizing your story’s background, you need to know the basics. You’ll learn how to use Instagram’s native features to change the background color.
Discovering the right background color can significantly boost viewer engagement. Since 70% of Instagram users regularly interact with stories2, using appealing backgrounds is vital. By changing your story’s background color, you can keep viewers interested and make your content more eye-catching.
This is critical for successful social media marketing, as 60% of marketers agree that visually appealing content is essential2.
Key Takeaways
- Learning how to change background color instagram story can help increase engagement and make your posts stand out.
- Using visually appealing backgrounds can lead to a 25% increase in engagement1.
- 70% of Instagram users regularly engage with stories, making it essential to use the right background color2.
- Changing the background color of an instagram story background color change can help increase viewer retention and make your content more visually appealing.
- 60% of marketers believe that visually appealing content is key to effective social media marketing strategies2.
- Using the right background color can make a significant difference in viewer engagement and brand recall.
Table of Contents
Understanding Instagram Story Background Basics
When making an Instagram story, the background color is key. It grabs the audience’s attention and sends the message clearly. You can change the instagram story background color to fit your brand’s look, making it more eye-catching. Instagram Stories are often missed, but they’re great for connecting with people and building a community3.
The best size for Instagram Story backgrounds is 1080 x 1920 pixels3. This is important to remember when designing your background.
To get the most out of Instagram Stories, it’s important to know what you can do. You can use solid colors, add photos on top, and change the color of your story3. Sharing feed posts in Stories can get people talking, but you can only share Stories from others if they tagged you4. By using these tools and knowing how to design a good instagram story design ideas, you can make content that people will love.
Here are some tips for creating a great Instagram Story background:
- Choose a consistent instagram story background color that matches your brand.
- Play with solid colors, photo overlays, and color tints to make your story pop.
- Remember the size of your background to make sure it looks good on all screens.
By following these tips and understanding the basics of Instagram Story backgrounds, you can make content that gets people talking and helps your brand grow4.
Essential Tools for Changing Instagram Story Backgrounds
Changing the background color of an Instagram story is easy with the right tools. The Instagram app has many features, like a color picker and the ability to upload images5. You can also use third-party apps, but the Instagram app is the simplest way.
To start an instagram story editing tutorial, learn about the tools. You can pick from a variety of colors or upload your own images. These tools help you make your story background unique and engaging6.
Using these tools can boost viewer engagement and text readability. Content with colorful backgrounds can get up to 80% more engagement5. High-contrast backgrounds can make text 60% easier to read5. AI tools offer over 1,000 background options, giving you more creative freedom5.

With these tools, you can make Instagram stories that stand out. Whether you want to grab more viewers or add flair, changing the background is a smart move7.
How to Change Background Color Instagram Story Using Native Features
To change the background color of an Instagram story, start by opening the app and going to the story creation mode. Look for the “Aa” text option at the bottom of the screen. Here, you can pick a color from the palette or use the eyedropper tool to choose from an image8. You can change the background color in both Type mode and normal mode8.
To apply a solid color, tap and hold on the screen until it fills the background. This is great for a uniform look. You can also make a gradient background by tapping the gradient option and picking two colors8. To add a translucent layer to an image, hold or long touch on the picture until it covers the screen8.
Instagram’s native features make it easy to change your story’s background color. With over 75% of users engaging with stories daily9, a unique background color can make your story pop. You can pick from many colors or use the eyedropper tool. Follow these steps to create a story that grabs your audience’s attention.
Instagram’s native features let you change your story’s background color for more engagement. You can use solid colors, gradients, or add translucent layers to images. These tools help you create a standout story that draws in your audience and boosts engagement9.
Creating Custom Background Colors
To make your Instagram stories stand out, you can customize instagram story background to match your brand’s aesthetic. Use the color picker tool to pick a color that fits your brand’s scheme10. A consistent brand look can boost recognition, though exact data is not shared10. This way, you can give your brand a unique and memorable look.
With instagram story design ideas, you can make stories that grab your audience’s attention. For example, bright colors and designs can draw more eyes than plain backgrounds11. Also, changing the background color can decide if people stay or leave quickly11.
Here are some tips for custom background colors in your Instagram stories:
- Use the color picker tool to select a color that matches your brand’s color scheme
- Apply a consistent color scheme throughout your stories to establish brand identity and consistency11
- Experiment with different colors and designs to find what works best for your brand

By following these tips, you can create custom background colors that boost your brand’s look and engage your audience. Always use the same colors and designs in your stories to keep a strong brand look12. This will help make your brand more recognizable and increase people’s interest in your Instagram stories.
Advanced Color Selection Techniques
Creating engaging Instagram stories is all about the background color. With over 500 million users daily, Instagram Stories are a big deal for content visibility13. You can use the eyedropper tool to pick colors from images. This tool lets you choose a color from an image and use it for your story background, making it unique and cohesive.
Using bright colors can boost engagement by up to 80% compared to dull tones13. You can also make your own color palettes by picking colors and saving them for later. This is great for brands that want to keep their colors consistent across social media, as it can make your brand 23% more recognizable13.
To improve your Instagram story editing, check out the instagram story editing tutorial. It covers advanced color selection, like using the eyedropper tool and making custom palettes. By mastering these skills, you can make stories that grab attention and boost engagement.
Here are some tips for advanced color selection in your Instagram stories:
- Use the eyedropper tool to select colors from an image
- Create custom color palettes by selecting multiple colors and saving them for future use
- Use the instagram story background color change feature to apply a new color to your story background
- Follow the instagram story editing tutorial to learn more about advanced color selection techniques
By applying these advanced color techniques, you can make Instagram stories that grab attention and boost engagement. Remember to use the eyedropper tool, create custom palettes, and save colors for later to elevate your Instagram story editing.
Adding Text Over Different Background Colors
Creating engaging Instagram story design ideas starts with customizing the background. You can customize instagram story background to fit your brand’s look. To add text, open the Instagram app, go to the story creation mode, tap the “Aa” text option, and pick the text color. Choose a background color that goes well with the text color and tap “Done”14.
About 80% of Instagram users interact with brands through Stories14. This shows how important it is to make your content look good. With over 500 million daily active users, your content needs to stand out15.
When adding text over different background colors, consider these tips:
- Choose a background color that goes well with the text color
- Use a font that’s easy to read
- Keep the text short and to the point
By using these tips, you can make your Instagram stories more engaging. You can also pick from 27 different colors for background customization in text stories15.

By adding these tips to your Instagram story design ideas, you can boost engagement. Instagram Stories have an average engagement rate of 7%, compared to 1-3% for regular posts14. Customizing your background and adding text over different colors can make your content pop and grab your audience’s attention.
Creative Background Color Effects and Transitions
To make your instagram story background color change and create engaging content, use creative effects and transitions. With over 500 million daily active users on Instagram Stories16, your content must stand out. Try color blending, animation, and multi-color storytelling to enhance your posts.
For example, you can blend two colors at the bottom of the screen. This creates a unique color effect.
Adding text over different background colors is another way to engage your audience. Use the “Aa” text option and select a color that matches your background. You can also use templates with smooth color transitions to match your mood16.
These creative effects can boost engagement by up to 20%16 and strengthen your brand. Use tools like Canva’s Instagram Story Editor, Adobe Express, or Unfold to edit your content17. Keep your content simple and use high-quality images with a resolution of 1080 x 1920 pixels16.
Troubleshooting Common Background Color Issues
Changing the background color of your Instagram story can sometimes go wrong. It’s key to know the basics of changing background colors and some tips for stories. A common problem is when the color doesn’t show up right18. This might happen if you picked the wrong color or if you set the background to “None”18.
To fix this, try restarting the app or checking for updates19. You can also use tools like Kapwing to make custom backgrounds and adjust your photos to fit the 9:16 ratio18. If the app is glitchy, try using the “Draw” feature to change the color after posting18.
Another issue is the automatic color gradient that shows up when sharing a post18. To avoid this, use the “Create” setting for text or sticker posts. It offers seven preset color options18. You can also make and save custom solid color backgrounds with tools like Kapwing for more control over your stories18.

By following these tips and using the right tools, you can fix common background color problems. This way, you can make Instagram stories that grab your audience’s attention19. Remember, using bright backgrounds can help keep viewers interested and make your stories pop19.
Brand Color Integration Strategies
To make your Instagram story background pop, think about your brand’s look. Use your brand colors in your stories to make a strong visual identity that your followers will love20. Pick a background color that goes well with your brand’s colors and text. This helps your story look good and easy to read20.
Instagram offers many colors and gradients for your story background. You can tag people, add GIFs, stickers, and filters to make your story more engaging21. To change the background color, just use the dropper tool in the app to pick colors from photos21.
Here are some tips for customizing your Instagram story background and changing its color scheme:
- Choose a background color that matches your brand’s color scheme
- Ensure good contrast between the background color and text color
- Use the dropper tool to select colors directly from objects in photos
- Experiment with different gradients and color combinations
By using these tips and Instagram’s features, you can make stories that show off your brand and grab your audience’s attention20. Keep your brand colors consistent in all your stories to keep your visual identity strong21.
Brand Color Integration Strategies | Benefits |
---|---|
Customize Instagram story background | Enhances brand recognition and engagement |
Change Instagram story color scheme | Creates a cohesive visual identity |
Seasonal and Themed Color Combinations
Using seasonal and themed colors can make your Instagram stories pop. You can change your story background to fit the season or theme. For example, red and green for Christmas or orange and black for Halloween22. This makes your content more engaging and visually appealing.
To pick holiday colors, use the color palette in the Instagram app23. Choose colors that fit the holiday theme. Using contrasting colors, like light text on dark backgrounds, can improve readability by up to 40%22.
Popular seasonal colors include pastels for spring, brights for summer, and warm tones for fall24. You can also use themed color schemes, like a classic triadic, to add beauty to your content. These colors can boost engagement and make your content memorable.

Also, vibrant colors for interactive elements like polls can boost response rates by up to 50%22. Keeping a consistent theme on Instagram can also increase engagement and follow rates24. So, be creative with your color choices and make your Instagram stories shine.
Best Practices for Color Selection
Choosing the right colors for your Instagram story background is key. It should match your brand’s look and enhance your content23. You can use the color picker tool or make your own color palettes. Start by opening the Instagram app and going to the story creation mode. Then, tap the “Aa” text option and pick the color palette at the bottom.
Colors can make people feel certain ways, fitting your brand’s message23. Bright, contrasting colors grab attention, which can lead to more likes and comments23. Pastel colors, on the other hand, bring calm and romance, perfect for spring themes23.
Here are some tips for picking colors for your Instagram story editing tutorial:
- Match your brand’s colors
- Choose colors that go well with your content
- Use the color wheel for smart design choices
- Choose a color palette that fits your brand’s mood
By following these tips, you can make Instagram stories that grab your audience’s attention. Always stick to your brand’s colors and message to keep your brand strong25.
Conclusion
Customizing your Instagram story background can really boost your content. You can use the app’s features to try out solid colors, gradients, and custom images. This makes your stories pop in your followers’ feeds26.
Choosing the right colors matters a lot. Warm colors like red and orange can make your story exciting, possibly getting more views by 10-15%27. Cool colors like blue and green can calm your audience, possibly keeping them longer by 5-10%27. Using contrasting colors can grab up to 20% more attention, making your stories more engaging27.
Adding text, stickers, and filters can also make your stories better. This can lead to a 30% increase in engagement rates27 and a 15% increase in shares and saves27. By trying out different colors and effects, you can make your stories stunning. This will capture your audience’s attention and help your marketing efforts.
So, get creative with your Instagram story backgrounds! With a bit of experimentation and the right approach, you can make the most of this powerful platform. This will help you connect with your audience and reach your marketing goals2627.
FAQ
What are Instagram Story background colors?
Why do background colors matter for engagement?
What are the default color options in Instagram Stories?
How do I use the color picker tool to change the background color?
How do I apply a solid color to the background?
How do I create a gradient background?
How do I create a custom background color?
How do I use the eyedropper tool to select a color from an image?
How do I add text over different background colors?
How do I create color blending effects?
How do I create animation effects with colors?
How do I troubleshoot common background color issues?
How do I integrate brand colors into my Instagram Stories?
How do I create seasonal and themed color combinations?
What are the best practices for color selection?
Source Links
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- How to change background color on Instagram story in 2023? – https://recurpost.com/blog/how-to-change-background-color-on-instagram-story/
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- How To Change Background Color on Instagram Story? – https://vocal.media/journal/how-to-change-background-color-on-instagram-story-c21dmf0rmr
- Master the Art of Aesthetic Instagram Story Backgrounds – https://predis.ai/resources/aesthetic-instagram-story-background/
- Instagram Story Tools [The Best In 2024] – https://pallyy.com/blog/instagram-story-tools
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- How to Change Background Color on Instagram Story – https://www.jivochat.com/blog/tools/how-to-change-background-color-on-instagram-story.html
- Instagram Shares Tips To Help Create More Standout Stories – https://www.socialmediatoday.com/news/instagram-shares-tips-help-create-more-standout-stories/711899/
- How to Change Background Color on Instagram Story – https://boostgrams.com/blog/how-to-change-background-color-on-instagram-story/
- 28 Perfect Color Combinations for Social Media – Creatopy – https://www.creatopy.com/blog/social-media-color-inspiration/
- How to Develop a Visual Theme for your Instagram Business Profile – Socioh: Redefine your Product Feed – https://socioh.com/blog/develop-visual-theme-instagram-business-profile/
- 31 Instagram Story Ideas To Boost Views and Engagement in 2025 – Shopify – https://www.shopify.com/blog/instagram-stories-ideas
- How to Change the Background Color on Your Instagram Story – https://www.tailwindapp.com/blog/change-instagram-story-background-color
- How To Change Background Color On Instagram Story To Shine – https://inspiretothrive.com/instagram-story-background-color/